Business

Eric Gibson, Weber State University

Jessica Mancuso, Southern Utah University

Madalyn Johnson; Megan Anderson, Utah Valley University

Whittni Ananin, Southern Utah University

Jhana Aristondo, Utah Valley University

Wonjin Kim, Weber State University Business The trade balance of a country, calculated as total exports minus total imports, measures the impact of foreign trade on the demand for that country’s output. It is proposed that there are generally three key determinants of trade balance, e.g., the real exchange rate, home disposable income, and foreign disposable income. In principle, as the home country’s real exchange rate depreciates (rises), the country is expected to export more and import less. An increase in home country’s income is expected to increase imports and generate a decrease in home country’s trade balance. On the other hand, an increase in foreign income is expected to raise the home country’s trade balance. This paper makes an attempt to explore whether the expected relationships between trade balance, home income, foreign income and real exchange rate holds. The United States is considered the home country and Japan is considered the foreign country in this study. The reason for using Japan as a foreign country is twofold: first data availability and second, Japan is one of the largest trade partner of the United States. We use quarterly data to conduct our study. The sample period spans from 1994 to 2012. We hypothesize that the real exchange rate has a positive relationship with trade balance. Also, we hypothesize that the U.S. income has a negative and Japan’s income has a positive effect on the trade balance of the United States. To test our hypothesis we run a multiple regression. The dependent variable in our regression is trade balance. The independent variables are home and foreign incomes and real exchange rate.

Josh Groves, Utah Valley University Business This study will discuss the contributions of eye-tracking data in testing first-time viewers of identified professional salespeople. Participants will view the professional portraits of two individuals, a male and female. With the results we hope to show that eye-movement data supplements what users verbally report in their reactions to an individual. In particular, eye-tracking data will reveal which aspects of the person receive more visual attention and in what order they are viewed. As eye-tracking systems have become more sophisticated and affordable, there has been an increasing interest in the use of eye-tracking within the first impression domain (Byrne, Anderson, Douglass, and Matessa, 1999; Kotval and Goldberg, 1998; and Hornof and Halverson, 2003). Despite increased research in this area, it is still not entirely clear exactly how much eye-movement contributes to the viewer’s evaluation of another individual. As part of a comparative test between two professionals’ images, participant eye-movements will be recorded during the initial introduction to the image. The eye-tracking data will be examined to gain additional insight into how users view that individual and what elements attract their attention. Additionally, respondents will be asked to provide their perceptions of five personality dimensions of the two individuals.

Qiheng Wu, Weber State University Business Research Question

Brock Griffith and David Lewis, Dixie State University Business In the past, some accounting researchers have criticized university accounting education programs. In their view, there is a gap between accounting education and practice. According to Sunder (2007), “The accounting curriculums of most business schools are full of theories that have less practical relevance.” The aim of this research is to identify the knowledge of subjects and skills needed for a relevant university accounting program. The views of over 200 professional accountants were sought and data collected using a questionnaire. In addition, several follow-up interviews and discussions were conducted with participants of the study. The findings suggest that the traditional accounting subjects are very important for a relevant accounting education. However, many professionals believe that certain aspects of accounting education are needed but currently the accounting education is not adequately meeting those needs.This paper helps to bridge the gap between academic study in accounting and a career in the professional practices. The results of the research will assist accounting educators in delivering work-ready graduates who will assist in meeting the needs of employers in the accounting profession.

Mimi Marstaller, University of Utah Economics During the Progressive Era that stretched roughly from 18771928, the United States faced the rising costs of industrialism. As corporate capitalism expanded and a national market replaced local economies, the role of the federal government changed to include mitigating collective costs by providing public goods. The Progressive Era represents the U.S.’ first national discussion on the role of the state in an industrialized nation. The nation, newly linked by economic ties, faced a collective action problem. I use this historical backdrop to examine economic theories on how societies manage the costs of capitalism. I look at scholarship on collective action, spontaneous order, self-regulation and enforcement within economic systems, and explore how the Progressive Era exemplify or refute the theories on social and economic behavior. I trace the emergence of a national market from pre-industrial, local economies, and examine how in the national context citizenship, the newly powerful nation state and standardized treatment of collective costs played an essential role in establishing the market as the central motivating factor of 20th century American culture. The institutions supporting citizenship and facilitating market participation bolstered capitalism but also required significant oversight by the regulatory bureaucracy established during the Progressive Era. While mainstream economic theory minimizes the role of class interests and power dynamics by assuming freedom of contract and costless enforcement of property rights, recent work in economics invokes sociology and history to understand the barriers to collective action. Today’s most illuminating theories revive the thought processes of the early, classical political economists, and I use the Progressive Era to explore the extent to which their theories on collective cost management describe the case of U.S. industrialization.

Scott Hoopes, Dixie State University Business Hybrid Social Enterprise Businesses are companies that sell products and donate a portion of their proceeds to a social cause. I submit that these types of businesses will become the patterns of marketing and business organization of the future because they are able to fund their social undertakings from the revenue of the products they sell, and be sustained by sales rather than depending on donations to fund their endeavors. The reason this model is successful is because many people throughout the world want to make a difference but rarely take action to put that change into effect. Hybrid Social Enterprise Businesses are able to make a difference in the world through their donations yet they have their revenue from product sales to run the day-to-day business. These items such as TOMs shoes, People Water, and comparable companies are becoming status symbols for socially conscious people worldwide. Not only are these items “fashionable” or “stylish” they are giving consumers the feeling that they have made a difference in somebody else’s life by making a purchase. By comparing and analyzing data from a variety sources and primary research I will be able to support my hypothesis that Hybrid Social Enterprise Businesses are a growing trend of business organization and marketing and will continue to grow into the future.

Hallmat Ipaye, Westminster College Marketing Marketers and advertisers allocate a compelling amount of resources to deciphering their target market, however, currently many women express that advertisements targeted towards and portraying women do not represent real women. An increasing disconnect exists between what an average woman actually looks like, thinks, acts and does and how a woman is marketed to in advertisements, specifically in women’s fashion and beauty magazines. Advertisers and marketers make important decisions regarding advertising and marketing without first consulting consumers about finished advertisements. Studies have shown that women do not relate, and often have lowered self esteem after looking at modern fashion and beauty magazines. This research and presentation focuses on categorizing what is important to women over the age of 18 to gain insight on how advertisers and marketers can better represent women in the advertisements of popular fashion and beauty magazines. July 2012 issues of fashion and beauty magazines Vogue, Glamour and Cosmopolitan will be discussed in terms of presence of factors that are important for women to relate to the advertisements in these magazines. The conclusion of these findings will further demonstrate the sales implications of representing real women in advertising from a survey of over 200 women.

Colin Cox, Weber State University Economics Acceptance into the Organization for Economic Co-Operation and Development (OECD) can be interpreted as a sign that a country has achieved a level of high economic development. The pathways leading to becoming an OECD country are as diverse as the countries within this organization. The most recent country to join this elite organization is the small eastern European country, Estonia. Besides being the most recent country to be inducted into the OECD Estonia has another unique characteristic, it is the only OECD country to have belonged to the Soviet Union. Estonia’s relatively new independence gives researchers an extraordinary opportunity. We are able to track this country’s economic progress after its policies and institutions were essentially wiped clean upon gaining independence in 1991. In this study I will investigate what macroeconomic devices Estonia has used to progress further than other former Soviet States. In order to do this I will compare key economic indicators and policies for three former Soviet countries with similar economies; Estonia, Latvia, and Lithuania. I will draw connections between economic policies implemented and correlating empirical indicators. After analyzing the above mentioned parameters I will provide a summary of the successes and shortcomings experienced by Estonia’s economy and make relevant suggestions.

Kelsey White, Utah State University Economics and Finance California is endowed with some of the United States’ most beautiful natural landscapes. It also lies atop significant energy resources. While preserving natural amenities and developing energy are sometimes considered mutually exclusive endeavors, the reality is that most counties throughout California have developed both of these rich resources. While the ratios between amenities and energy differ, almost all counties with available opportunities have developed both to some extent. This paper compares and contrasts the balance between energy and amenities in three California counties. Monterey County is economically focused on agriculture and amenities, but has a strong potential for developing its shale resources, and some extraction has already begun. Ventura County also boasts plentiful natural amenities, but engages in significant oil production, particularly offshore production. Kern County is economically dependent upon oil extraction, but still maintains an active amenity sector. The fact that all of these counties have opted for a mixed economic portfolio balancing energy and recreation demonstrates that the two activities are not mutually exclusive, but rather that counties already opt for some mixture of the two. The three counties are compared on several key economic indicators such as per capita income and unemployment by using compiled US Census Bureau data. Counties with a mixed economic portfolio enjoy higher economic outcomes than those counties that focus more exclusively on either natural amenities or energy extraction.

Megan Hansen, Utah State University Economics This research represents one chapter out of a larger book written with the help of fellow student researchers at Liberty Source under the direction of Dr. Randy Simmons. The book itself questions the notion common among environmentalists that a balance of nature exists and that governments should take steps to restore that balance when it is upset. This research in particular examines the effects of the Energy Policy Act of 2005, and the subsequent funding of alternative energy start-ups by the federal government in an effort to restore the balance of nature. It includes a detailed case study of Solyndra, a solar power manufacturing company that received a large federal loan from the Department of Energy under the Obama administration only to default a few years later. This case study questions the role of the government in “picking favorites” when it comes to alternative energy, and argues that failure is likely when this occurs due to imperfect information and the tendency for politics to play too large a role in decision-making.

Joshua Blume, Utah State University Economics and Finance Studies of expatriates in a number of industries have suggested that acculturation plays a role in how individuals re-adapt to their home country after working abroad. This study applies acculturation and repatriation frameworks to returned Mormon Missionaries (who have also spent significant time away from home and family). Qualitative and quantitative results suggest that re-adaptation to home, family and school are affected in part by cultural components of the mission experience. Recommendations are made to assist “expatriate missionaries” in the re-acclimation process.

Harrison, Jake; Bartkus, Kenneth; Marlowe, Byron (Utah State University)
Faculty Advisor: Bartkus, Kenneth; Marlowe, Byron

The use of genetically modified organisms in the production of food products in the U.S. appears to be pervasive. For example, it is reported that 90 percent of corn, soy and other crops grown in the U.S. are currently genetically modified and 75 to 80 percent of food products contain GMOs or GMO components. Unfortunately, a gap exists between what scientists and consumers believe with regard to the health safety of GMO foods. Specifically, it has been reported that while "Nearly 9 out of 10 scientists from the American Association for the Advancement of Science say GMOs are 'generally safe' to eat, more than half of general public believe it is not a good idea." This presents a challenge for restaurants. That is, should they continue to use GMO food products given assurances from the scientific community or should they respond to consumer concerns and begin the process of adopting a non-GMO policy? The purpose of this research is to address this question by proposing a framework that helps explain why a restaurant might decide to adopt (or not adopt) a non-GMO policy. Based on an adaptation of Roger's Characteristics of an Innovation, the framework has five constructs: (1) Relative Advantage, (2) Compatibility, (3) Complexity, (4) Trialability, (5) Observability. An exploratory application of the model to U.S. restaurants suggests that the framework can provide meaningful and systematic insights into the perceptions of U.S. restaurants with regard to the adoption or non-adoption of a non-GMO policy. Recommendations for further application of the framework, along propositions for additional analysis are provided. Implications for decision making are also presented.

Harrison, Jake; Romney, Alexander C. (Utah State University)
Faculty Advisor: Romney, Alexander (Jon M. Huntsman School of Business, Marketing and Strategy Department)

Narcissism in organizations is becoming increasingly prevalent, as evidenced by the growing number of CEOs that seek acclaim and dominance, often at the expense of others (Chatterjee, 2017). Narcissism is defined as "individuals for whom enhancing the positivity of the self (specifically, to achieve status and esteem) is overwhelmingly important" (Campbell, 2004), and most often wields a detrimental influence on organizations. Typically, narcissism within organizational leadership has shown to lead employees to view managers' behavior as self-serving, lowering perceptions of managerial trustworthiness and increasing the likelihood of employee silence (Hamstra, 2019). Additionally, scholars have empirically demonstrated that silence provokes specific emotions, with anger being a particularly common emotional consequence of silence (Kirrane, 2017). The main effect of narcissism seems to lie in a stronger arousal of anger (Laurenz, 2013), which in turn may energize employees to proactively change the situation (Lebel, 2016). Employees often generate awareness of specific dissatisfying aspects of work by means of prohibitive voice (Chamberlin, 2017), which emphasizes harmful, failing, or wrongful work practices or events that currently exist (Liang, 2012).
In this study, I hope to examine how a leader's narcissism could arouse anger in employees and energize them to engage in prohibitive voice. Specifically, I hypothesize that a higher level of anger derived from a narcissistic leader's actions will positively correlate to a higher frequency of employee voice.

Hypotheses:
1. Perceived managerial narcissism will relate positively to employee voice.
2. Perceived anger will mediate the relationship between managerial narcissism and employee voice.
3. Employee status will moderate the relationship between managerial narcissism and employee voice.

This study is aimed to contribute to our understanding of the correlation between leadership and employee voice. I will test these hypotheses by recruiting 200 full-time employees to complete a survey. No identifying information will be collected.