Scott Hoopes, Dixie State University
Business
Hybrid Social Enterprise Businesses are companies that sell products and donate a portion of their proceeds to a social cause. I submit that these types of businesses will become the patterns of marketing and business organization of the future because they are able to fund their social undertakings from the revenue of the products they sell, and be sustained by sales rather than depending on donations to fund their endeavors. The reason this model is successful is because many people throughout the world want to make a difference but rarely take action to put that change into effect. Hybrid Social Enterprise Businesses are able to make a difference in the world through their donations yet they have their revenue from product sales to run the day-to-day business. These items such as TOMs shoes, People Water, and comparable companies are becoming status symbols for socially conscious people worldwide. Not only are these items “fashionable” or “stylish” they are giving consumers the feeling that they have made a difference in somebody else’s life by making a purchase. By comparing and analyzing data from a variety sources and primary research I will be able to support my hypothesis that Hybrid Social Enterprise Businesses are a growing trend of business organization and marketing and will continue to grow into the future.