Business
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Economic Relation among Governance, Trust, Transaction Costs, and Improving Performance in Franchising: Empirical Evidence from Restaurants in Korea
Presenters: Anna Vincent ; Anna Schiffmann
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University technology spending and the post-graduation success
Presenter: Ava Whittington
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Advisor Choice and the Effects of Boutique Banks in Mergers & Acquisitions
Presenter: Keegan Cox
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Are Utah Consumers Interested in using Reusable Bags?
Presenter: Melyna Bencosme, Utah State University, Marketing and Strategy Department
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A High Impact Engaged Demand Survey: Application of Data Mining in Student Retention Strategy Using Decision Tree Module
Presenters: Jiyeon Maeng, Business, organizational leadership
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Bankruptcy Prediction Model in the U.S. Restaurant Firms
Presenters: Jake Kim, Business, organizational leadership
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HR Machine Learning on Social Media Data
Presenter: Jake Harrison, Jon M. Huntsman School of Business, Management Department
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Income-Share Agreements: Equity or Debt?
Presenter: Landon Work, Huntsman School of Business, Economics and Finance
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Sentiment analysis of restaurant review scraped from Google map in Salt Lake City
Presenter: Lian Xue, Westminster College, Computer Science
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Sustainable Advertising Efforts
Presenter: Linzie Ballard, Huntsman School of Business, Marketing
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The Value of Activity-Based Costing Systems to Small Businesses
Research Question What is the value of activity-based costing systems in small business evaluation and market entry decisions? Purpose The purpose of this study is to show the value that activity-based costing systems can have for small business companies compared to the common method of traditional costing. The Bureau of Labor Statistics estimated only 50% of small businesses survive for five years or more, so perhaps the commonly used traditional costing method is leading managers astray. I hope to show that activity-based costing can greatly empower small businesses to not only survive, but to grow confidently in a profitable direction. Research Method I will use my personal multi-state pest control business statistics from 2017 to create a traditional costing business model as well as an activity-based costing business model. I will apply these methods to current business product mixes, labor costs, machinery costs, and marketing costs and to desired future changes for 2018. I will compare these results with several local markets in Southern Utah and local markets across Iowa. I will then compare the results between the traditional costing method and the activity-based costing method to evaluate performance in markets already entered into and show which markets are enterable for this upcoming year. The dependent variables are business performance and the choice to enter select markets in the future. The independent variables include the business model product mixes, labor costs, machinery costs, and marketing costs as well as the local market prices. My hypothesis is that activity-based costing will allow me to enter new markets in 2018 that before seemed too competitive to make a profit and also that I will be able to expand my services more aggressively because I will understand the costs in much greater detail.
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Employee Retention: Relationship among Housekeeper’s Job Satisfaction, Organizational Workforce, and Racial-Ethnicity within the Global Hospitality Industry in Utah
Hotel managers have a long hoped to increase employee retention, productivity, performance, and guest satisfaction, and to decrease the employee turnover through a better understanding of their motivations and attitude toward the hotel. Even the employee turnover is considered to be a major critical factor and problem to the operators and employees themselves as well, there is little to no research examining its causes/factors on an employee’s decision to stay or leave. The hospitality management should analyze its organizational workforces in the context of housekeeper’s job satisfaction and its relationship with the job performance and cultural diversity since cultural diversity in the hospitality industry abounds in a housekeeping department. The objectives of our research project is to determine the factors addressing this deficiency by testing a causal model of employee’s intent to leave and to determine the major contributing work environmental factors toward to their employees decision to stay or leave using a sample from the lodging industry in Utah. A content model of 12 attributes (i.e., job satisfaction factors, rewards, organizational workforces, position level, and racial-ethnicity, etc.) is developed and augmented in the context of previous studies. A survey instrument and questionnaire are developed and translated in Spanish as well since the major housekeepers are Hispanic background. The survey form will be distributed to housekeeping department employees in the hotels in Utah. Respondents are asked on the survey to indicate the overall rating on 12 attributes. Ratings are made on a 5-point Likert Scale. Factor analysis is to be performed to determine and analyze the structure of the correlations among a number of retention factors (variables) by defining a set of common underlying dimensions. Discriminant analysis is applied since one of the research objectives is to determine whether the employees are willing to stay or not (categorical dependent variables). Structural equation model (SEM) is introduced to accommodate multiple interrelated dependence (i.e., retention factors) relationships in a single model (i.e., job turnover). This research and its results will provide empirical evidence that organizational workforce improves job satisfaction and will play an important role in quality and productivity to the racial-ethnicity work environment. In addition, the hospitality management should consider how effective retention management strategies and workforces influence the racial and cultural diversity demographics as they play very important roles in the service oriented industry and their attitudes and behavior may not be in parallel with the traditional organizational culture.
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