Presenter: Linzie Ballard, Huntsman School of Business, Marketing
Authors: Linzie K Ballard
Faculty Advisor: Antje Graul, Huntsman School of Business, Marketing
Institution: Utah State University
The cornerstone of virtually any business is built upon advertising and marketing efforts. Recent market trends are showing the increasing popularity of eco-friendly advertising, for example, businesses are moving towards billboards that not only showcase their businesses but provide an ecological benefit. An example of these efforts includes hosting urban gardens or purifying the air. Businesses have also moved towards complete digital marketing, saving money and reducing their use of paper products while also exploring online advertising avenues. The steps that these businesses are taking to become more sustainable include; refining their target audience, having specific sustainability efforts, establishing their long-term commitment to the environment, building corporate partnerships, showcasing their businesses while providing an ecological benefit, and going digital with their marketing. Overall, the marketing efforts these businesses are implementing now will further secure the future of the environment for later generations.