Jarrett Webster, Dixie State University
Social and Biological Sciences
This study sought to determine what type of influences a British accent has on Americans. It was predicted that American listeners would rate a British voice higher than an American voice across four traits: physical attraction, social attraction, credibility, and overall favorability. Participants were 197 undergraduate students from Dixie State University (68 men, 129 women). Participants were offered extra credit in return for participation and ranged in age from 17-60. Participants were randomly assigned to one of two groups. The experiment was designed as a between-subjects experiment. The control group heard an American voice and saw a picture of a man. The experiment group heard a British voice and saw a picture of the same man. Both groups were asked to answer questions that measured the four dependent variable traits. A multivariate analysis of variance was used to calculate results. The hypothesis was confirmed for all of the traits except credibility. These findings have ramifications in interpersonal relationships in business, educational, and social settings.