Jodi Shegrud, Weber State University
Schwartz’s Theory of Basic Values argues that self-enhancement values and self-transcendent values are oppositional. However, recent research of American members of the LDS Church (Mormons) indicates that individuals that are American and Mormon may use self-enhancement goals to accomplish self-transcendent goals or vice versa. My research focuses on American Mormons to test Schwartz’s Theory in a case study setting. Utilizing focus group data, I examine the potential value conflict in depth. It is possible that individuals find ways to integrate conflicting value systems. This project explores the extent to which American Mormons feel that their religious teachings encourage them to embrace the values that are prioritized by their nationality. This research may have larger implications for exploring value conflict between one’s nationality and one’s religion. Which may have the potential to provide a new interpretation for Schwartz’s value theory.