Chalise Carlson, Jason Watson, David L. Strayer, Eve Miller, and Ashley Pyne, University of Utah
Social and Behavioral Sciences
Attention Restoration Theory (ART) promotes the concept that attentional resources requiring focused thoughtfulness are revitalized by the easy or “soft” inherent captivation we experience in natural surroundings. Oppositely, loud urban settings are considered attentional resource eradicators. Atchley, Strayer and Atchley (2012) strengthened the ART premise in an experiment using the Remote Associates Test (RAT), a measure of creative cognition. In their experiment, the RAT scores gathered from backpackers on the last day of a four day hike sans technology were significantly higher than those of a separate group of backpackers before embarking on a similar excursion. In our experiment, we controlled for extraneous variables by presenting the experiment indoors utilizing videos of attention depleting (urban) and attention stimulating (nature) environments. Early trials employing pre-video, post-video RAT scores as the measures of restoration found comparable results to the outdoor studies with a 12% increase in the nature group’s scores and a 5% increase in the urban group’s scores. However, our attempt to increase the effect by doubling the video viewing time resulted in a loss of effect, slanting the data toward the urban group as the most improved. F(1,208)=3.22, p=.07. Moving forward with Attention Restoration Theory, we feel there is validity in outdoor experiments. Immersion into the outdoors likely produces a sufficiently powerful influence which overcomes the RAT’s indirect measure of cognition. Additionally we exert that potential exists for the indoor studies as well. Indoor experiments, lacking the immersive quality, would likely benefit from a more sensitive, direct measure of attention. Further, future studies should also consider utilizing representative stimulus shown to maximally induce restoration, such as scenes evoking “mystery” or “fascination” (ie. a winding path disappearing into a dense forest.) Future application of these specific attributes may intensify indoor results.