Megan Ward, Brigham Young University
Social and Behavioral Sciences
Little research has been done on the effect of parental media monitoring on a child’s thoughts and behaviors. This dearth of research is evident when considering the effect of parental media monitoring for a child who consumes Disney princess media. Research suggests that committed parents who heavily monitor their child’s media use are more likely to have a child who uses less media. The aim of this study is to garner a deeper understanding of the impact of parental media monitoring on a child’s stereotypical behaviors. Initial analyses showed a very strong correlation between how much a child identified with a particular princess and the number of female stereotypical traits. Namely, parents who reported that their children more closely identified with a princess showed gender stereotypical traits related to the types of toys they played with, the types of activities they participated in, and types of characteristics they took part in. Our analysis found the correlations to be especially strong when parents also reported low monitoring of their child’s media use, compared to parents who reported higher monitoring. Implications of these findings could influence children’s relationships with others. For example, children with more stereotypical behaviors may be less open to sharing, empathizing, and playing with other children who do not fit the gender stereotypes as accurately.