Paige McAllister, Brigham Young University
Psychology
Negative body image among younger women has grave ramifications including eating disorders, depression, anxiety, and low self-esteem. In order to more accurately detect negative body image among women, we created the Body Image and Social Comparison Survey (BISCS). The BISCS is a 10 item self-report measure using a 4-point Likert scale. Our two domains were attitudes about personal body image and social comparisons. We took a convenience sample of 115 women between the ages of 18 and 30 and administered our survey to establish psychometrics for the BISCS. It was discovered that the BISCS has high internal consistency, and 43 out of 45 of the Pearson correlations between items were significant. Factor analysis revealed two primary factors. All questions loaded onto the factors we expected them to except there was one question that loaded onto both factors. Content validity ratios ranged from .48 to .81. Future applications and improvements for the BISCS are discussed.