Carter Olson, Candi; LaPoe, Victoria (Utah State University)
Faculty Advisor: Carter Olson, Candi (College of Humanities and Social Sciences, Journalism and Communication Department)
The Spiral of Silence theory is the idea that people in society are excluded based on their opinions. Because of this, members of society may keep their opinions quiet to avoid exclusion. While the theory was first introduced in 1974, its effects are important to research today, particularly with the political atmosphere and advanced communication technology we now have. Because social media allows users to broadcast their opinions to a large audience, researchers wanted to know how users self-censor on the internet. The study also aimed to determine if the tone, rhetoric, and events of the 2016 U.S. election influenced self-censorship. In this study, researchers found that many people, especially those in marginalized groups, tended to keep their opinions offline during the time surrounding the election.