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2020 Abstracts

Literature Apparel: A New Market

Barker, Avery (Utah State University)

Faculty Advisor: Kinkead, Joyce (College of Humanities and Social Sciences, English Department)

Clothing is a large part of a person's identity, it allows a consumer to express who they identify as outwardly. The demand for clothing that people identify has increased immensely over recent years. The industry is capable of producing mass amounts of clothing of all styles, yet we do not see a prominent amount of apparel that references books readily available to the consumer. That is why we will be looking at apparel that displays references to literature such as published works. By researching into this apparel, we will be able to determine what the literary apparel industry is, how it is growing, why we are seeing it now, how popular this apparel is, and how it relates to us. To answer these questions, we will be conducting surveys with English Majors here at Utah State University, interviewing professionals in industries that relate to literature apparel, and reviewing literature pertaining to apparel.