Call, Emily; Manesse, Alana (Utah State University)
Faculty Advisor: Colton, Jared (College of Humanities and Social Sciences, English Department)
What visual rhetoric was used in the women's suffrage movement and how was it effective? There were many forms of persuasion in the women's suffrage movement, some of the greatest examples being the visual rhetoric. Rhetoric in this analysis will be defined as linguistic and visual elements crafted with the purpose to persuade the viewer to believe in the presented truth and to conform with the represented female identity. For this presentation we will focus on two political cartoons from the suffrage movement: one pro-suffrage piece, Henry Mayer's "The Awakening" (1915), and one anti-suffrage piece, "Looking Backward" by Laura E. Foster (1912). While suffrage is often discussed through a feminist lense, we will apply a cultural rhetoric analysis as our primary research method with supporting analysis coming from a feminist perspective. Our analysis will use cultural frameworks with a focus on the cultural theorist Stuart Hall. Cultural rhetoric focuses our analysis on the values and practices of English and American culture in the 20th century rather than solely looking at the object of analysis. In that context, we will examine the rhetorical strategies the artists use to craft arguments to persuade the viewer to accept the "truth" they are presenting. Through the comparison of opposing pieces of propaganda, we will also show that truth is relative to the viewer. Through Hall's frameworks, we will analyze ideas about fixed meaning in the images, female representation in a culture, and the audience's response to rhetoric. As we examine these particular elements in conjunction with cultural rhetoric, the audience will gain insight into how pro-suffrage and anti-suffrage propaganda used similar rhetorical techniques to persuade its viewers.