Authors: Benjamin VanDreew
Mentors: Kal Munis
Insitution: Utah Valley University
America as we know it today is politically very polarizing, divided, and full of misinformation. In this climate, buzzwords have become as prominent as ever either being spouted by politicians or news outlets or even trickling out to the public. In 2023 the word “woke” became a popular buzzword and is used in all sorts of contexts. So much so that in a lot of ways “woke” has lost any of its original meaning that was trying to be conveyed. In this study, I am out to discover what “woke” really means to Americans from all different walks of life. We have set up a conjoint list experiment that will be sent out in the form of a survey featuring randomized options. We will be able to get a better look at what aspects of American life people feel are the most “woke” and help define what the buzzword really means. This research will give us a deeper look into modern American culture and help provide clarity to this polarizing subject.