Authors: Vanessa Tuttle
Mentors: Liz McGuire
Insitution: Brigham Young University
Despite significant strides in global gender equality, women remain underrepresented in leadership roles, prompting investigation into public perceptions of women’s leadership. Our research delves into the often-overlooked aspect of female-to-female interactions and their impact on women's self-perception as leaders. We aim to identify the voices that most influence women's beliefs about their leadership abilities, contributing to the broader discourse on gender parity in leadership. Drawing on historical and cross-cultural perspectives, we theorize that women, historically designated as primary caregivers and reproducers of society, play a pivotal role in shaping individuals' beliefs. This designated role may lead women to internalize societal norms that undervalue their leadership capabilities outside the home. We examine the potential impact of empowered female role models on women's confidence in leadership roles. We employ a lab-in-field experiment conducted in Kuala Lumpur, Malaysia, and Arusha and Dar es Salaam, Tanzania. Participants are assigned to groups with varying gender compositions, engaging in a task where success is dependent upon the leader, followed by a post-treatment survey evaluating their experience, leader, and perceptions of female leadership. Through this experiment, we contribute empirical evidence to the ongoing discussion on gender disparities in leadership and challenge existing theories, providing valuable insights into the complex dynamics that contribute to the confidence gap between men and women in leadership roles. Our preliminary findings from our ongoing research may have implications for strategies aimed at fostering gender equality in leadership, encouraging a more nuanced understanding of the factors influencing women as leaders.