Authors: Alexa Smith
Mentors: Iliana Portaro
Insitution: Southern Utah University
Every day, more and more political ads are popping up in Spanglish or even full-out Spanish on screens across the United States. Whether or not these ads are effective is another story. The research conducted here was based on the hypothesis that in America, after its most recent, tumultuous presidential election cycle, given also that Spanish speakers are on the rise, a candidate’s bilingualism could mean the difference between winning a seat or walking home empty-handed. According to an anonymous online research survey conducted in Salem of Marion County, Oregon, this is only the case when a constituent places importance on a candidate’s language ability. Otherwise, the majority of respondents remained largely indifferent. Additionally, this study determines that more can be done to encourage Latinx individuals to participate in the political system, and it all starts with community outreach. The results of this survey are based on a small, mostly Caucasian sample size, but there is still much to be examined.