Authors: Thomas Cryer, Brandon Ro
Mentors: Brandon Ro
Insitution: Utah Valley University
ABSTRACT:
This study seeks to understand the visual elements of home design that attract the human eye. Specifically, it aims to compare the visual appeal of traditional homes to modern homes using eye-tracking software. However, this study focuses solely on visual analysis, leaving the exploration of emotional and cultural factors for future research. The purpose is to understand the neurological connections between architectural design and human preferences, shedding light on which elements make homes visually appealing.
In the mid-20th century, the architectural landscape shifted towards modernism, characterized by functionalism and minimalism. However, recent research suggests neurological links to architectural preferences that challenge modern design's dominance. This study is relevant today as it explores why people are drawn to traditional homes, considering the current preferences of professional architects. This research contributes to the understanding of how architectural aesthetics impact individuals and communities and offering insights into the neurological aspects that influence architectural preferences.
The methodology involves analyzing six homes, three traditional and three modern. The analysis will be conducted using 3M Visual Attention Software individually on each home by tracking participants' eye movements, and then given a numerical ranking of 1-6 based on their visual appeal. Subsequently, a comparative analysis will identify the most and least visually attractive homes.
Anticipated results from the software suggest traditional homes will score higher due to the "character," or the details that the eye looks, which are missing in modern architecture. The discussion will explore the idea that contemporary homes, by incorporating traditional elements such as proportion, may achieve higher appeal and last for generations of homeowners. Contemporary designs can evolve into "traditional" homes by aligning with the preferences discovered. By understanding what elements people are naturally drawn to, architects can create more appealing and lasting designs, thereby bridging the gap between modern and traditional aesthetics.