Authors: Lydia Beazer, Trevor Carter, Audrey Christiansen
Mentors: Larry Howell
Insitution: Brigham Young University
Outreach is the process of deliberate engagement with a range of diverse communities. It is a vital adaptation in an increasingly digital world, acting as a vehicle to extend the impact of work done in research labs. Increased exposure can attract and inspire future engineers and lead to new opportunities for research. Previously, BYU’s CMR lab invested in consistent outreach projects and collaborated with prominent social media influencers, developing a seven-step plan to connect the public with academic research. Recently, these strategies were implemented in a new collaboration with influential YouTuber Mark Rober. In preparation for the anticipated increased visibility from this project, the lab organized a team dedicated to establishing a consistent and professional digital presence. For months, this team undertook preliminary steps that included updating outdated files, designing appealing and shareable makerspace content, and expanding the archive of publicly accessible resources. Having laid this groundwork, the lab was able to influence the impact of this high-profile collaboration, resulting in measurable increase in several metrics related to exposure and positive interaction with lab research.