Authors: Ezra Stein
Mentors: Nicole Dib
Insitution: Southern Utah University
In Simulacra and Simulation (1981), Jean Baudrillard lays out for stages through which a sign
(an image or other representation of reality) becomes a simulacrum (a sign with no basis in reality). I argue that the followers of the Qanon conspiracy movement, as detailed in Mike Rothschild’s "The Storm is Upon Us" (2021), follow these four stages in their radicalization into the conspiracy. The first stage outlined by Baudrillard is when the image is a basic reflection of reality itself. We see this stage when Rothschild discusses how QAnon believers discuss the CIA. Adherents of QAnon will often point to the declassified MKULTRA documents released by the
CIA for credibility, as this is something that was proven to have actually happened, the sign being a representation of actual reality. The second of Baudrillard’s stages is when a sign takes something from reality and twists and distorts it into something different than what it originally represented. An example of this in "The Storm is Upon Us" is seen in the way Q believers talk about adrenochrome, which is a real but harmless chemical compound, as an elixir of youth used by the elite. Stage three is when a sign claims to be based in reality but is actually based on nothing at all. The originator of QAnon, the man who goes by “Q,” fits within this stage.
Rothschild lays out Q’s origins as an anonymous poster on the website 4chan who claimed to high-level military clearance. Q’s claims were supposedly based on real-life military intel, but were actually made up by an anonymous stranger on the internet. The fourth and final of Baudrillard’s stages is the simulacrum. This is when signs do not reflect anything in reality, but instead are based on other signs. The Storm is Upon Us shows that many QAnon beliefs, both major and minor, are based in pre-existing conspiracy theories like blood libel, flat earth, and
global cabals that secretly control the world. Those who are completely indoctrinated into QAnon hold these beliefs that are based on other beliefs and are therefore existing in Baudrillard’s fourth stage of the precession of simulacra. My presentation will examine these
four stages and demonstrate the overlap between this critical theory and the contemporary conspiracy movement that is taking up a considerable space in the American cultural imaginary.