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2015 Abstracts

C is for Carrots, Community Gardens, and Co-ops: A Thematic Analysis of the W ays Sesame Street Approaches Nutrition, Sustainability, and Social Justice

Erin Olschewski, University of Utah

Communications

In the realm of entertainment education and media studies, there is a sizable amount of research linking children’s nutrition and early educational television shows; Sesame Street being one of the most commonly studied television programs. However, there is no work that attempts to connect nutrition with sustainability and social justice in the context of children’s educational television, despite the fact that the portrayal of these issues in the media is incredibly significant, especially in regards to children and their understanding of these complex topics. In my research, I am thematically analyzing the ways in which Sesame Street relays important messages about nutrition, sustainability, and social justice to its viewers. After a primary viewing and coding of three seasons and online food-related content, I have concluded that while health is being tackled in many episodes, issues surrounding sustainability and social justice are being neglected. As my research continues I will be analyzing these gaps on a deeper level to examine motivations behind the lack of content in these two crucial issue areas. Furthermore, this study connects the often disjointed fields of food studies, media studies, and environmental and health communication and provides a more holistic perspective on how these important topics are being conveyed, or not, to our children.