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Utah's Foremost Platform for Undergraduate Research Presentation
2015 Abstracts

An Uncertainty Management Theory and Strategic Planning Perspective on Mitigating Ebola Pandemic Anxiety

Spencer Robb, Dixie State University

Communications

Ebola is making history as one of the most feared viruses in the world. It has demonstrated its power by infecting over 14,000 people and continues to spread. It has caused cities in Africa, filled with thousands of people, to become desolate. As death rates have increased, other countries outside of Africa have been affected as well. This pandemic has driven many people and researchers frantically searching for a cure, a vaccine, or preventative implementation that will decrease this sense of urgency. Perhaps even more dangerous than the physical spread of Ebola within these non-African nations, is the anxiety caused by the uncertainty and fear of a possible pandemic. Indeed, the more any society is exposed through numerous media channels to outbreak concerns, the more fear, for that group, becomes a self-perpetuating force. This presentation, therefore, will utilize the extant academic and journalistic resources to examine two pathways of inquiry: the first is how the Center for Disease Control (CDC) provides service to those who have been infected with Ebola virus as well as the evaluation of steps used to prevent more infections. The second is how Uncertainty Management Theory can provide potential strategies for mitigating fear and anxiety surrounding Ebola by explaining that with more information a situation can go in one of three directions — reduce, maintain, or increase uncertainty. According to this theory, we can better gauge our information and fear prerogatives and formulate better protocols as a result.